Movie Downloads
Most of us understand and know what iTunes is. In case you have lived under a rock for the past couple of years, iTunes is a music store that allows you to purchase MP3s. At least that is what it used to be. The past year has seen the music store push hard into a direction in which they have been selling movies for your portable device (iPod) as well. It has taken the music store some time for the movies to begin selling, but users are purchasing more and more. One area in which the music store has been weak is in the area of movie selection. There has not been a lot of different movies to choose from and consumers have voiced their opinion over this. The result was the owner of iTunes, Apple, negotiating with several major studios to get their movies into their music store. Thus, the consumer is going to be rewarded and forced to suffer at the same time.Information is coming out of several insiders that Apple expanding its selection has caused the company to have to increase the price for movie downloads. Movies used to cost less than $12 dollars per movie that you downloaded from the movie store. Recent concessions that the company was forced to give to movie studios in order to get them to sell their movies via the music store has created the price increase. It will now cost users of the iTune music store nearly $15 dollars per movies that they download. Consumers are sure to be upset by this, but the company feels that they will purchase the movies despite the fact that the price is just a couple dollars cheaper than going out to buy a DVD. The Apple company is hoping that they can lure other movie studios in because of this change.Apple is known as a company that is very hard to work with when it comes to their Itune music store. This is because of the company's desire to have complete control and say over the content once it is in their possession to sell. A lot of studios do not like this and have avoided working with Apple because of that reason. It appears that this has changed because Apple is beginning to work with the movie studios more and compensate them better when it comes to selling their content via the Internet community instead of strictly on DVD. 20th Century Fox is one movie studio that has kept its distance and may now consider joining the music store because of these developments. The price hike enables the Apple company to continue shelling out more money to movie studios, thus allowing the music store to capture more studios and wider selection of movies to choose from.Insiders are also stating that another reason for the concession has to deal with getting movie studios to encode an iTunes friendly version of their movie on DVD. This will allow it so people can just directly import the version right onto their computers. Once the version is on the computer, the user than could put the movie on any other Apple software that supports the movie file. A pre-coded version of a DVD is not that big of a deal because the conversion of DVDs to iPod is already pretty easy to do because of software that enables you to do so. I think the price changes were inevitable and a smart business move by Apple. They have been in great need to expand their movie library and this will allow them to do so. It will be interesting to see how successful the move is going to be over the next couple of months,Sources:www.electronista.com
